Brand Guide
Visual identity standards for AirMetal Robotics Corporation. Maintain consistency across all communications, documentation, and trade materials.
Logo
Minimum clear space: 1× logo height on all sides. Never stretch, rotate, or apply effects.
Typography
Headings
Exo 2
Weights: 300–800 · Uppercase · Letter-spacing 0.02em
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
Body
Inter
Weights: 300–700 · Sentence case · Standard spacing
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
Color Palette
Arctic Steel
#7FA5B3
HSL 195 24% 60%
Primary brand accent, links, icons
Signal Ice
#A8D0DF
HSL 195 40% 76%
Highlights, gradients, CTAs
Midnight
#0B0D0E
HSL 210 11% 5%
Primary background
Foreground
#F5F5F5
HSL 0 0% 96%
Primary text
Card BG
#121619
HSL 210 11% 8%
Cards, panels
Muted
#7E8C94
HSL 200 10% 55%
Secondary text, captions
Tactical Slate
#2E3538
HSL 195 10% 20%
Borders, secondary panels
Destructive
#E84040
HSL 0 84% 60%
Alerts, errors only
Voice & Tone
Authoritative
Speak with the confidence of a Tier-1 defence contractor. Every claim must be operationally credible.
Technical
Use precise military and engineering terminology. Avoid consumer/startup language.
Sovereign
Emphasize Canadian-made production, domestic supply chain control, NATO interoperability, and Five Eyes alignment.
Imagery Guidelines
- Realistic military documentary-style photography — natural light, overcast, rugged environments
- No sci-fi renders or consumer-tech aesthetics
- Focus on operational credibility and mission-readiness
- Product renders should show hardware in field-realistic contexts
- Clean, unmarked layouts — no security control markings on public materials
UI Patterns
Withheld Specifications
Available under NDA
Section Headers
Section Title
Trade Show Materials
View and download PDF brochures for trade shows and stakeholder briefings.
View Brochures